PRESS RELEASE

Blocking period until November 11, 2008 12:00
"MOZAMBIQUE - LAND OF CONTRAST" - promotion clip for
Mozambique's tourism industry
The project “Mozambique - Sounds in Paradise” is a unique PR project initiated by SONCA
international to promote Mozambique's tourist industry - Africa's raising star in tourism.
Mozambique's claim “Land of contrast” is visualized in the form of surprising and unseen
images of the two only Mozambican opera singers - Stella Mendonça & Sonia Mocumbi,
accompanied by 53 members of the French Symphonic Orchestra of Pontarlier in the
“National Park of Limpopo” and in harmony with Mozambique's nature and wild life.
The performance of classic music by a symphonic orchestra in this UNIQUE and UNSEEN
set of breathtaking nature and wild life truly represents a “World Premiere”. And the entire
project is financed through a public private sponsorship in support of Mozambique's Ministry
of Tourism.
But this initiative goes well beyond the marketing of Mozambican’s national parks and
tourism - the spot promotes the new image of a rising country - rich in nature and hospitality
connecting natives with international cultural values.
Excellency, innovation and sustainability remain our main goals – having the ambition to
support further economic and cultural developments by offering long-term promotion for
tourism in Mozambique.
Details and up-dates: www.stellamendonca.com/paradise.html
Press Contact:
SONCA international
Andreas F. Ziegler
Mobile: +41 78 714 74 50
Email: andreas@stellamendonca.com
Skype.com: andreas_f_ziegler_ch
Co-producer
GOLD Sponsor
Sponsors & Service Providers
S O N Ç A international cultural management & consulting
events – music – sponsoring
ROSCHISTRASSE 10, 3007 BERN, SWITZERLAND
Board of Directors:
Stella Mendonça
Mobile: +41 78 703 38 74
Mail: info@stellamendonça.com
Andreas F. Ziegler
Mobile: +41 78 714 74 50
Mail: andreas@stellamendonca.com
VENUE
We are delighted to invite you to the
„WORLD PREMIERE“
of the clip “MOZAMBIQUE – LAND OF CONTRAST” including a
recital with the Mozambican Soprano STELLA MENDONÇA
Location WORLD TRAVEL MARKET (WTM) London
Entertainment Zone - Boulevard East
Time November 11, 2008 11:30 – 12:30
Programme
- Welcome and introduction of Stella Mendonça (3')
- First piece of music (3')
- Presenting the back-ground of the project (3')
- Second piece of music (3')
- Presenting the marketing case (5')
- Private fundraising initiative creating public private sponsorships
- Integrated marketing approach - bringing cultural content to
Mozambique's claim "LAND OF CONTRAST"
- Beyond tourism - a cultural platform for exchange north - south
- World Premiere of clip (1')
- More music (12')
- Questions of the press / “meet & greet” Stella Mendonça
Stella Mendonça - soprano
Bruno Leuschner - piano
Stella Mendonça will be available for interviews at the stand of Mozambique Tourism
and the Mozambican exhibitors (AF4225). For individual bookings, please contact us
before November 10 at andreas@stellamendonca.com
Co-producer
GOLD Sponsor
Sponsors & Service Providers